Sport Marketing (4th Edition)
Solutions and explanations
The Special Nature of Sport Marketing
Strategic Marketing Management
Understanding the Sport Consumer
Market Research in the Sport Industry
Market Segmentation
The Sport Product
Managing Sport Brands
Sales and Service
Sponsorship, Corporate Partnerships, and the Role of Activation
Promotion and Paid Media
Public Relations
Social Media in Sport
Delivering and Distributing Core Products and Extensions
Legal Aspects of Sport Marketing
Putting It All Together