Advertising, Promotion, and other aspects of Integrated Marketing Communications (10th Edition)

Chapter 19

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Rewards are aimed at attracting the attention of ... more

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Product sampling is the technique in which free ... more

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Contrast BasisSamplingMedia delivered ... more

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There are many bath soaps in the market today, so ... more

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The fact that the manufacturer mailed sample golf ... more

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Reduction in prices of a brand will greatly ... more

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According to manufacturers, a lot of amount of co-... more

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Promotional agencies play a vital role in ... more

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