Marketing (15th Edition)
Solutions and explanations
CREATING CUSTOMER RELATIONSHIPS AND VALUE THROUGH MARKETING
DEVELOPING SUCCESSFUL ORGANIZATIONAL AND MARKETING STRATEGIES
SCANNING THE MARKETING ENVIRONMENT
ETHICAL AND SOCIAL RESPONSIBILITY FOR SUSTAINABLE MARKETING
UNDERSTANDING CONSUMER BEHAVIOR
UNDERSTANDING ORGANIZATIONS AS CUSTOMERS
UNDERSTANDING AND REACHING GLOBAL CONSUMERS AND MARKETS
MARKETING RESEARCH: FROM CUSTOMER INSIGHTS TO ACTIONS
MARKET SEGMENTATION, TARGETING, AND POSITIONING
DEVELOPING NEW PRODUCTS AND SERVICES
MANAGING SUCCESSFUL PRODUCTS, SERVICES, AND BRANDS
SERVICES MARKETING
BUILDING THE PRICE FOUNDATION
ARRIVING AT THE FINAL PRICE
MANAGING MARKETING CHANNELS AND SUPPLY CHAINS
RETAILING AND WHOLESALING
IMPLEMENTING INTERACTIVE AND MULTICHANNEL MARKETING
INTEGRATED MARKETING COMMUNICATIONS AND DIRECT MARKETING
ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS
USING SOCIAL MEDIA AND MOBILE MARKETING TO CONNECT WITH CONSUMERS
PERSONAL SELLING AND SALES MANAGEMENT
PULLING IT ALL TOGETHER: THE STRATEGIC MARKETING PROCESS