Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 3

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With the digital revolution, marketers have ... more

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Participants in the integrated marketing ... more

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There are many changes that are taking place in ... more

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The big companies mainly use a decentralized ... more

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Pros of using an in-house advertising agency are:... more

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Some of the examples of award-winning advertising ... more

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Various ways in which agencies are compensated ... more

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Marketers are using consultancies to handle their ... more

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Rh (Rhesus) factor is a surface antigen that plays... more

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The full-service agencies are those agencies that ... more

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