Advertising and Promotion: An Integrated Marketing Communications Perspective (12th Edition)

Chapter 14

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Direct marketing involves direct communication ... more

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Methods that are used by direct marketers to ... more

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Customer lifetime value (CLV) helps in determining... more

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Advantages of direct marketing are:There is ... more

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Direct marketing continues to be effective because... more

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An infomercial is a lengthy commercial that can be... more

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The part played by direct marketing in the ... more

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The future of the traditional home shopping ... more

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The increase in the use of digital catalogs would ... more

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The benefits of direct channels of shopping and ... more

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