Advertising and Promotion: An Integrated Marketing (11th Edition)

Chapter 3

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The digital disruptions have created a new boom of... more

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The advertising agencies who provide complete ... more

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Several members that take part in the integrated ... more

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The big companies mainly use a decentralized ... more

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In-house ad agencies are those which are set up ... more

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The emergence of technology and digital media has ... more

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Company D, an advertising agency, had long been ... more

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The advertising agencies face various issues in ... more

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Specialized advertising agencies are those ... more

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Rh (Rhesus) factor is a surface antigen that plays... more

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The full-service agencies are those agencies that ... more

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