Advertising and Promotion: An Integrated Marketing (11th Edition)

Chapter 10

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Programmatic advertising is the use of automated ... more

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The number of ads that are now seen by consumers ... more

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Media usage refers to the activities like ... more

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GRPs or gross rating points indicate the total ... more

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There has been a transformation in the media ... more

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Cost per thousand is also known as Cost per mille... more

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Digital marketing refers to advertising through ... more

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Engagement can be defined as the extent to which ... more

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Category development index (CDI) and Brand ... more

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Several studies have been conducted which take the... more

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